Week 2

Disney is one the biggest companies around for more than just its movies, theme parks, and franchises. Disney has started using many social media sites such as Facebook, Twitter, You Tube, Disney, Vine, Marvel, Google+, Instagram, Pinterest, Social Media Strategy Movie Marketing, and Search Marketing. With all these social media sites it is now wonder that Disney is a big company and house hold name.

Disney uses Facebook, Twitter, Vine, Instagram, Pinterest, and you Tube due to the traffic that flows through it. Facebook is a given because with a lot of people being on Facebook it would be a bad Idea not to have a Facebook. Twitter is one also that has traffic, but not as much due to the limit on characters and finding the exact tweet you’re looking for. Vine is one that has mainly videos and what they use this for is showing the Theme Parks and clips of new movies coming out. It’s like showing commercials just not annoying ones and you can choose to watch them. Instagram is like Vine, but it is used mainly for pictures. They can show photos of new characters and any of the products/places they are trying to promote.  Pinterest is used mainly to find interests and then read articles so using this site would be good if you have a good review and then you can build the reputation. The final one is You Tube and who ever does not know this name lives under a rock. You Tube is used for videos of anything that you can think of that is in the policies of You Tube.  Disney can promote previews for new movies, shows, or franchise they buy to see what the reaction is and if they see it is going to be a negative one then they can cope and figure out how to bounce back from the negative effect on the company.  With all these sites it’s not a surprise that Disney know what will be good for them and what will create some trouble for them.

The other sites they use are Disney, Social Media Strategy, and Movie Marketing,. These social media sites help with promotion and ways to promote it. Looking at the Disney site it has games and info on movies. It help the target market of just about everyone depending on the movie. A lot of the movies are for kids even though the innuendos make me wonder if my future children will ever see them. The Social Media Strategy site is a way to try to promote themselves in the best way so they don’t put their foot in their mouth. Movie Marketing just promotes the movies and chooses what scenes will make people want to see this movie. If you put the wrong scene in than you will end up not doing as well when it comes to the premiere. With these sites the main use is to create a good feeling with the company and to promote the products in a positive way with no backlash.

Disney uses a lot of social media sites and for good reasons. The main reason is to have a connection to their target market and make them happy with what gets produced. If your target market is happy then you will do fantastic in your future. I know that I love the Pirates of the Caribbean series, but the movies got a little worse after the 3^rd one. They may have to worry about having a franchise to long and that could show up on social media.