Week 13

Disney is known throughout the world with the wide variety of movies from “Snow White” to “Walle.” They didn’t get where they are today without doing some marketing. They have many forums for marketing. The biggest one is Disney.com with this you can stream movies, play games and even have your own account. They create movies and then have a lot of fans young and old tweet or hashtag them on social media sites which they track. They also use games for cell phones. This mainly targets parents because kids want to play games on their phones so you put Disney games on it which shows your location and email.  With these three things they have pretty much taken over the world and all who inhabit it.

                Disney.com is a site that allows many things to happen. You can watch movies and play games. They use this to bring people in and it encourages them to spread the word about their site. It shows how family oriented Disney is because even if you 17 you can go on it and watch “Pirates of the Caribbean” without any shame. It makes sense to have the company use this because it brings all ages into the Disney life.  The gain for the company would be to make more money and bring more people to like Disney products and films. The goals would be to make more money by having more people buy their products and then hook them on the products. They would mainly target parents due to the fact of little kids being a Disney fanatic.

                Movies are a big source of income and fans for Disney. I know I still remember when I was younger loving all the movies. Now that I watch them though I wonder what made my parents let me with all the sexual puns in them.  The company makes movies that the public will like and then they make money off of them by creating toys and other products. They track the people with what store, movie Theater, and computer location that they purchase the items on. It makes sense to do this because then you know what a flop is and what is not. I have seen some pretty bad Disney stuff in my life time and I have seen some amazing stuff in my life time. The potential gain of this is to see where the most Disney products or movies are being bought and then market their more than anywhere that has less sales. They track who has the most sales and then they send more product which will eventually go on a sales rack and be bought because it’s cheap.

                Disney phone games are the mobile location marketing they do. When you download a game onto your phone it says who downloaded it and where they are in the world. Disney can look at this and say that Rachel a 43 year old mother downloaded “where is my water” and then they can shoot her emails about Disney merchandise. They can see where she lives and what time she downloaded it.  The company can use this to see where Disney is the biggest and then they can target that to make money. They encourage the audience to adopt it by making it seem safe and reliable. It would make sense for the company to do this because of most of the world being on mobile phones if you don’t market to them you will crash and burn eventually. The potential gain is money and brand loyalty. The goals are to make children smile and to grow up loving Disney like a good majority of the 90’s kids did.

                With all these they have a lot in common. The basic thing is getting brand loyalty and money.  They must market correctly otherwise they could lose those how love Disney. Not to say they don’t lose some over issues like characters being cut out of fabric or parent not liking the content of the movie. They need to know where the target market is, what they are buying and who is doing the buying. Disney is a company many have engrained in their heads and that is why they do so well.