Week 13

Disney is known throughout the world with the wide variety of movies from “Snow White” to “Walle.” They didn’t get where they are today without doing some marketing. They have many forums for marketing. The biggest one is Disney.com with this you can stream movies, play games and even have your own account. They create movies and then have a lot of fans young and old tweet or hashtag them on social media sites which they track. They also use games for cell phones. This mainly targets parents because kids want to play games on their phones so you put Disney games on it which shows your location and email.  With these three things they have pretty much taken over the world and all who inhabit it.

                Disney.com is a site that allows many things to happen. You can watch movies and play games. They use this to bring people in and it encourages them to spread the word about their site. It shows how family oriented Disney is because even if you 17 you can go on it and watch “Pirates of the Caribbean” without any shame. It makes sense to have the company use this because it brings all ages into the Disney life.  The gain for the company would be to make more money and bring more people to like Disney products and films. The goals would be to make more money by having more people buy their products and then hook them on the products. They would mainly target parents due to the fact of little kids being a Disney fanatic.

                Movies are a big source of income and fans for Disney. I know I still remember when I was younger loving all the movies. Now that I watch them though I wonder what made my parents let me with all the sexual puns in them.  The company makes movies that the public will like and then they make money off of them by creating toys and other products. They track the people with what store, movie Theater, and computer location that they purchase the items on. It makes sense to do this because then you know what a flop is and what is not. I have seen some pretty bad Disney stuff in my life time and I have seen some amazing stuff in my life time. The potential gain of this is to see where the most Disney products or movies are being bought and then market their more than anywhere that has less sales. They track who has the most sales and then they send more product which will eventually go on a sales rack and be bought because it’s cheap.

                Disney phone games are the mobile location marketing they do. When you download a game onto your phone it says who downloaded it and where they are in the world. Disney can look at this and say that Rachel a 43 year old mother downloaded “where is my water” and then they can shoot her emails about Disney merchandise. They can see where she lives and what time she downloaded it.  The company can use this to see where Disney is the biggest and then they can target that to make money. They encourage the audience to adopt it by making it seem safe and reliable. It would make sense for the company to do this because of most of the world being on mobile phones if you don’t market to them you will crash and burn eventually. The potential gain is money and brand loyalty. The goals are to make children smile and to grow up loving Disney like a good majority of the 90’s kids did.

                With all these they have a lot in common. The basic thing is getting brand loyalty and money.  They must market correctly otherwise they could lose those how love Disney. Not to say they don’t lose some over issues like characters being cut out of fabric or parent not liking the content of the movie. They need to know where the target market is, what they are buying and who is doing the buying. Disney is a company many have engrained in their heads and that is why they do so well. 

 For this week we had to look at a Turbo Tax article and the one I have chosen is http://www.wsj.com/articles/turbotax-suspends-e-filings-on-fraud-concerns-1423269033. In this article there are a couple things that caught my attention. The first one is that they stopped accepting Turbo Tax due to false claims. The second thing is the reaction from honest and possibly dishonest people. The third thing is the fact that they should have expected something like this to happen.

When Turbo Tax stopped accepting the tax claims it was due to the fact of false claims. When this happened people freaked because this was a free way to do your taxes. No one really wants to pay to do their taxes because no one really likes losing money. I do see why they stopped, but at the same time they could have just done better scans so honest people didn’t have to suffer.

The second thing that got me was the reaction. Many people complained on Facebook and other sites about how they just filed theirs. I was one who complained because I don't have the money to go get them done and not doing your taxes is bad. They did start taking them again though which made things easier, but it still bothered me how we can't have nice things because of bad people.

the third thing is why didn't they expect something like this. I mean when you make something illegal to do it gets done anyways. You outlaw drugs they sell them on the street and out of their homes. You can't just ban something and then say it won't happen. As I wish that was possible it just isn't and thats were common sense comes in. As smart at the government claims they are you would think that this wouldn't even be a problem. This is money your dealing with and greed is terrible thing to have because it will make you do not so smart things.

With these things that are in this article it makes me wonder were this world is going. Like my family says when something goes wrong in the world it’s going to hell in a handbag. I do wonder how they get away with this and if they got caught at all. The problem was fixed and Turbo Tax started taking the claims again, but I can see this happening next year as well

Week 4.5 post

I do think that when something is supper vulgar and it’s due to what someone ones says they should be accountable. It just depends on what is said and how others view it. I personally saw nothing wrong with her outing men who are being rude and jerks. The picture was a little far I think, but I have seen worse against women.

I do think maybe a private post on Facebook like in a group that deals with stuff would have been a better choice. I know I’m in groups that deal with a number of issues and it stays between the group so trolls don’t’ come in and don’t start wars.

I don’t think they should be allowed if not invited due to the fact that the groups are made people who might think a lot differently. She posted that because she was sick of women being told from the time their born that technology is a man’s world. Freedom of speech and I she really didn’t say anything wrong.

I do think that her not being able to defend herself was a big part of it. She couldn’t say like “I found this very offensive and it really burns me how it’s ok to post about women and not men.” I think that if she could have explained why she did it might have been ok and also she might not have been fired for posting it. 12 hours is a lot of time to get one side of the story and leaving the other side to assumptions.

My own opinion of the article:

I think people took it too far when it came to thinking defensively.  Like yes jokes are funny, but there is a time and place for certain jokes. I don’t like sexist jokes because they are very mean and when it comes to equality sexist jokes are you’re in the dog house. I do think that you need to be careful who you say them around. This lady doesn’t like them like most ladies out there and I think that’s why she posted it. The issue with posting something like that is you have ignorant people out there who will attack you. I know that I have been attacked because I post things about feminism and some men I have in my family don’t like that. They have told me to stop being a feminist and that I’m a b****. They have said worse. I know how this women feels due to the fact that she just wanted to make it better for women and that comes with a cost. You always have those comments from trolls and they are what get you.

As I read the article I was so happy that finally men who make inappropriate comments will be exposed and then have to pay for their behavior, but then I read more. I do not agree in her being fired because both of the men who made the comments were not fired. Only one was which doesn’t seem right to me.

The biggest issue I have with this article is this I know I have seen women get outed all the time for wearing something some man thought was not appropriate and no one says anything. Those men are not fired or anything.  I don’t see why this women was fired for reporting inappropriate behavior and why only one was fired out of the guys.